Outside of one of the bloggers I follow returning from a cruise of the Western Mediterranean, and another with pictures from a giant Seven Year's War game, the blogs have fallen silent as of recently. It can be anticipated I had a (as the kids say) OMG/WTF/BBQ!!!!! moment when this popped up on my feed.
ALLIANCE Aloud: Game Trade Magazine News!: Dear GTM Retailers / Readers, We here at Game Trade Magazine ( GTM ) have some exciting news to share with you! We’ve decided to spru...
Here, they're simply going to glossy paper for the interior. As often as I've seen Game Trades pile up in the corner of the gaming section, or collect dust, as the store staff only cares about product lines A, B, and C. Going glossy is probably on the bottom of most store owner's list to improvements on the order book.
Back in my day (selling comics, pogs and Magic cards up hill both ways in the snow) we were happy to get a description of a product in the monthly solicitations. Heck, sometimes I swear the sheets were mimeographed from sheet typed up on an actual typewriter... and this was the 90's!
Alliance raised the bar with Game Trade, giving stores a vehicle to solicit pre-orders from the their customers, thus resulting in better sales, better inventory control, and better budgeting. Here in Pennsylvania, I don't believe I've ever seen a store take advantage for this technique, simply because they're exhausted/bewildered from Diamond/Previews arrangement it's modeled after, and Previews generates more business for them.