Some Gnomes Hold Their Beer Far Better Than Others

The blog title, "Gaming with the Gnomies," has multiple meanings, one of the easier ones to deciphered is gaming with my friends.  When I game with my friends, copious amounts of alcohol may be imbibed.  And I'm sad to say that we've never tried this:

I'm two years late on this news, so the beer is long gone, but I'm surprised it didn't generate any conversation  outside of some graphic marketing blogs.  Norsk Ol might be Norwegian in flavor both in brewing and the use of the Nisse in a six pack barn, but it's not a foreign beer.  The packaging is in English!

Any info outside of a casual Google search is appreciated.