It does make sense. SJG doesn't have an online pre-order system, and at $100 a set, stores are very tenative when ordering them, even if customers come in with cash deposits or payments in full. With Kickstarter they were able to gauge support, bring in some additional capital to pay for a few higher end parts of the project that were just not feasible in a sensible budget.
The initial goal was $20,000 within a month to ensure that the game would be on game shelves before Christmas, very strong game shelves as the set now comes in at a hefty 14 pounds! It took awhile, but that goal was achieved... within 40 minutes!
With 27 days to go, they've amassed $122,781 from 952 different backers. Check out the Kickstarter project to see what has been added to the set due to this support, and see if any of the support levels suit your needs.
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