There's a first time for everything, and The Scarlet Knights of Karlgoggen 28mm Metal Miniatures by Old School Miniatures is the first time I've seen a short (7-day) Kickstarter referred to as a "Tock" Kickstarter.
Perhaps the creator made it up on their own (I don't see rampant use of it anywhere), but there's no reason to drag out a campaign for a month when most of the design is complete and you just need funds to guarantee an appropriately sized production run.
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